主讲嘉宾：Prof. Sha Yang

讲座时间：2024年5月29日（周三）16:00

讲座地点：重庆大学B区经济与工商管理学院001室

嘉宾简介：

Sha Yang is the Ernest Hahn Professor of Marketing at the University of Southern California. Professor Yang is a Bayesian modeling expert, and her research focuses on understanding interdependencies and spillovers on prefcrences, bchaviors and decision
making. She has extensively studied social influences from family members, neighbors, friends, and other consumers in general. Her research has also examined competition and cooperation among firms in the context of advertising, pricing,and platform growth. Her recent research interests include causal inferences and the entertainment industry. Professor Yang has widely published in top-tier journals, and has been serving as the Associate Editor for Marketing Science and Journal of Marketing.She served as the Vice Dean for Faculty and Academic Affairs at the Marshall School of the University of Southern California during 2020-2023.

讲座摘要：

In this talk,I will present 2-3 ongoing projects that examine different formats of advertising and their implications to various stakeholders.