市场学系是重庆大学经济与工商管理学院历史最悠久的系别之一。本系承担着市场营销和供应链管理两个本科专业的教学与发展任务。市场营销专业自1994年设立,已成为国家级一流本科专业建设点和国家级优势特色专业。2006年,本系增设物流管理专业,并在2023年升级为供应链管理专业,是重庆市现代物流重点实验室建设的支撑专业。
市场学系目前拥有二十余名专职教师,其中包括多位国家级人才。本系教师不仅主持在研多项国家自然科学基金和国家社会科学基金项目,还承担来自企业界的研究课题。主要研究方向包括:消费者行为学、客户关系管理、电子商务、大数据营销、品牌管理、物流运作优化、采购管理、供应链金融、智慧供应链和可持续供应链等。
The Department of Marketing is one of the oldest departments in the School of Economics and Business Administration at Chongqing University. The department is responsible for the teaching and development of two undergraduate majors: Marketing and Supply Chain Management. The Marketing major was established in 1994 and has evolved into a national first-class undergraduate program and a national-level advantageous specialty. In 2006, the department introduced the Logistics Management major, which was upgraded to the Supply Chain Management major in 2023, playing a crucial role in supporting the construction of the Key Laboratory of Modern Logistics in Chongqing.
Currently, the Department of Marketing has over twenty full-time faculty members, including several national-level talents. The faculty members not only lead multiple ongoing projects funded by the National Natural Science Foundation and the National Social Science Foundation but also undertake research projects from the business sector. Their main research areas encompass consumer behavior, customer relationship management, e-commerce, big data marketing, brand management, logistics optimization, procurement management, supply chain finance, intelligent supply chains, and sustainable supply chains, among others.