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The Janus Face of Ideation with Generative AI: Enabling and Constraining Effect on Creation Outcomes
来源: | 发布时间:2024-06-27 | 点击:


主讲人:孙河山 教授


讲座时间:2024年7月4日(周四)16:00


讲座地点:重庆大学A区经济与工商管理学院203教室



专家介绍:

孙河山教授目前任职于美国俄克拉荷马大学普莱斯商学院信息管理系统系。他的研究聚焦于信息技术对个人、组织和社会的深刻影响和相互作用,具体包括人机交互、商业分析、在线/数字行为等。他在MIS Quarterly(5篇,其中独作发表2篇)、Information Systems Research(4篇)、Journal of the Association for Information Systems、Decision Support Systems、International Journal of Human-Computer Studies、Journal of the American Society for Information Science and Technology等信息管理领域的国际顶级学术期刊发表了多篇学术论文,在2018-2022年“Worldwide on the Top IS Researcher List”中排名第45位。他目前是Information Systems Research的Editorial Review Board Member,并担任MIS quarterly、Journal of the Association for Information Systems和AIS Transactions on HCI的SeniorEditor。

 

讲座内容:

This research examines the dual role of Generative AI in ideation tasks, exploring its potential to both enhance and constrain ideation performance and individual dignity (i.e., how people perceive their values). The research identifies three characteristics of Generative AI-breadth of exploration, depth of exploration, and hallucination—in a collaborative ideation setting. We propose two novel constructs, AI-enabled serendipity and fixation on AI-generation, to understand how characteristics of Generative AI shape human-AI interaction and influence both the ideation outcome and individual dignity perceptions. To test the proposed research model, this study proposes a 2x2 experimental design, employing a self-developed conversational GenAI tool, Idea Hub, which varies in breadth and depth of exploration. This research aims to fill gaps in the literature by systematically examining the influence of GenAI characteristics on human-AI collaboration, with implications for enhancing human creativity while preserving individual dignity.

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